More ad inventory on Twitter SHOULD mean better days ahead for brands that advertise there…. Google’s loss of ad revenue appears to be Facebook’s gain… and Instagram expands its e-commerce platform to MORE businesses.
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SOURCES:
- https://www.socialmediatoday.com/news/twitter-pushes-more-ads-into-feeds-improves-responsiveness-of-algorithm/580400/
- https://www.cnbc.com/2020/06/22/google-ad-revenue-will-drop-this-year-emarketer-says.html
- https://techcrunch.com/2020/06/23/instagram-expands-shopping-to-more-businesses-including-creators-selling-their-merch/
- https://www.marketingprofs.com/charts/2020/43071/covid-19s-impact-on-digital-agencies-revenue-and-leads
- https://www.semrush.com/sensor/?category=&db=US&date=2020-06-23
- https://www.seroundtable.com/google-posts-disallows-political-social-rants-29670.html
- https://searchengineland.com/feeds-deep-linking-app-install-campaigns-336434
- https://twitter.com/MordyOberstein/status/1275361248146833413
- https://www.nytimes.com/2020/06/23/business/media/facebook-ad-boycott.html
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