Should you show people wearing masks in your next online campaign? A new study has some surprising findings. Plus: Why is brand loyalty dropping like a rock? Interactive television shopping gets smarter. The Facebook ad boycott may have been bigger than ANYONE thought. And is the AMP format dead?
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SOURCES:
- https://www.semrush.com/sensor/?category=&db=US&date=2020-07-24
- https://www.marketingdive.com/news/dunkin-creates-new-chief-digital-officer-role-as-it-doubles-down-on-tech/582278/
- https://www.marketingdive.com/news/45-of-consumers-have-changed-brand-preferences-during-pandemic-study-find/582310/
- https://www.marketingdive.com/news/nbcus-syfy-channel-to-host-shoppable-tv-special/582261/
- https://searchengineland.com/saying-adieu-to-amp-you-might-be-giving-up-rankings-and-revenue-338242
- https://www.socialmediatoday.com/news/microsoft-taps-into-the-popularity-of-snapchat-lenses-for-major-new-xbox-ca/582302/
- https://www.marketingdive.com/news/face-masks-in-ads-viewed-favorably-by-consumers-study-says/582325/
- https://www.searchenginejournal.com/digiday-reveals-56-of-advertisers-paused-facebook-spend-in-july/375763/
- https://www.seroundtable.com/google-expanding-the-rich-results-test-tool-29836.html
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