75% of X’s Ad Clicks Were Fake: Report

[00:00:00] It is Tuesday, February 20th.

[00:00:03] Today, X on the hot seat over what some say are wildly inflated ad results.

[00:00:08] Also, the quick way to get more product reviews, a huge bump in programmatic spend is on the

[00:00:14] way, and Twilio considers a fire sale.

[00:00:19] I'm Todd Maffin, that's ahead, today in digital marketing.

[00:00:24] Fake clicks and inflated numbers, that's published piece in The Guardian, Gene Marks, a small business owner, shared his ad to win Apple AirPods or a $200 gift card, upped positive reviews by half for a video streaming service. The study didn't ask for only positive reviews, just reviews. The researchers did not test what would happen if you specifically asked for positive feedback.

[00:03:03] About half of Americans say they've been offered a reward for a review at some point. by more than 13% mostly because of the increasing number of video ad formats on free ad-supported streaming TV channels and ad-supported video-on-demand tiers. Twilio is considering selling off Segment, the customer data platform it recently acquired.

[00:04:22] This comes as Twilio's growth has slowed considerably, prompting the company to undergo There's three main areas, ideation, production, and optimization. You're not going to find any mind-blowing revelations here, they're mostly the basics like define your target audience, show off your products, and so on. But there might be a good refresher or a quick start guide for a new team member. One nice section is how to maximize the impact of the first six seconds of a video.

[00:05:42] Studies have shown on TikTok you only have a couple of seconds before someone decides

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[00:07:02] Sign up with Promo Code Program for a special offer that includes a four-week trial, Find simplicity in your most complex projects with Miro. Your first three Miro boards are free when you sign up today at Miro.com slash podcast. That's three free boards at M-I-R-O dot com slash podcast. And finally, Google says it will refund advertisers after a technical hiccup led to some being overcharged.

[00:08:23] This glitch affected a handful of campaigns on its display and video 360 platform And spoiler here, it's your fault. Friday when good deeds go unpublished, I talked to a marketing professor who published a research paper about why consumers turn against a brand that supports a good cause. And the following week we'll explore what one thing you should be putting in your product photos that you're probably not, a ranking system to find the perfect brand alliance

[00:09:43] partner and the surprising group of consumers that complain more than any other.