Yes, your CPMs are up. And you can blame Donald Trump for that. Snapchat cozies up to local bricks and mortar marketers. Some of Twitter’s newest features are starting to make it out to the marketing platforms we all use. And Microsoft is the latest company to try its hand at automated digital ad recommendations. Don’t expect a lot.
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SOURCES:
- https://sproutsocial.com/insights/release/
- https://www.nytimes.com/2020/08/15/us/politics/trump-campaign-ads-dnc.html#click=https://t.co/8GByDjJYid
- https://www.mediapost.com/publications/article/354936/ka-boom-target-adds-share-posts-record-sales.html
- https://about.ads.microsoft.com/en-us/blog/post/august-2020/editor-updates-recommendations-and-campaign-level-associations
- https://streetfightmag.com/2020/08/20/snapchats-promote-local-place-the-deeper-dive/
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