An apparent bug at Google lets your competitors take your ads offline. Snapchat’s numbers are growing but revenue is slowing. The digital ad industry still doesn’t like Google’s post-cookie plans. And why TikTok wants to add a second app to your phone’s home screen.
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
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[00:00:00] It is Wednesday, February 7th.
[00:00:03] Today, an apparent bug at Google lets your competitors take your ads offline.
[00:00:10] Snapchat's numbers are growing, but revenue is slowing.
[00:00:13] The digital ad industry still doesn't like Google's post-cookie plans, and why TikTok
[00:00:18] wants to add a second app to your phone's home screen.
[00:00:22] I'm Todd Maffin.
[00:00:23] That's ahead today, digital marketing. All of a sudden, we quit getting leads and even spam. Every time I call Google customer support, they give me a scripted run around. I finally got a rep to look into it and he told me that our Google My Business Profile has two local service ads linked to it, which is causing our ads to be invisible. When I check our business profile, there's only one account linked to us and it's the
[00:01:42] one I set up.
[00:01:43] I've only ever set up one LSA account and I'm the only one with access and credentials
[00:01:48] to do so. users in North America during the holiday period, with most growth coming from the rest of the world segment. The company says it now plans to shift focus to more mature markets like North America and Europe. User engagement on Snapchat's Spotlight Feed surged, although funding for SNAP Originals programming was discontinued. Instead, Snapchat aims to collaborate
[00:03:00] with popular creators and facilitate brand deals for them. Augmented reality remains a Now, TikTok is upping the ante with a dedicated mobile shortcut people can add to their home screens that when tapped will bypass the usual 4U feed and pop people right into a search bar. How much of a threat is TikTok search to Google search? Consider this, back in 2021, CloudFlare said in that year more people went to TikTok's
[00:04:22] website than they went to Google's.
[00:04:25] Quoting social media today. If you're in the same boat, you may want to look into factor. Factor is ready to eat meal delivery, takes the stress out of meal planning, and sets you up for success in the new year. Skip the grocery stores, prep work, and cooking fatigue. Instead get chef crafted, dietitian approved meals delivered right to your door. With more than 35 meals to choose from per week, including our ads agency people, and saved us a ton of time. And its new AI tool, which summarizes and clusters information automatically, was a game changer. Find simplicity in your most complex projects with Miro. Your first three Miro boards are free when you sign up today at Miro.com slash podcast.
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[00:08:05] server itself will require significant changes within the programmatic advertising ecosystem, impacting reporting mechanisms, ad rendering, and bid decisioning."
[00:08:11] The IAB spent more than six months consulting with leaders from 65 companies to produce
[00:08:15] the report.
[00:08:16] For its part, Google has criticized the report, saying it contains errors and inaccuracies,
[00:08:21] but expressed a willingness to work with the IAB tech lab toward more private advertising
[00:08:26] solutions. lucrative ad dollars. And finally, YouTube is adding live streams to its vertical video feed, much in the same way TikTok does. Viewers can join the live streams by tapping on the Watch Live button that pops up. While the vertical live streaming isn't new on YouTube, this is the first time these
[00:09:40] broadcasts have been put in the short feed, which many people just swipe through from
[00:09:44] video to video.
[00:09:46] Another update, they're letting podcasters upload their RSS feeds directly into YouTube is this year with Stamps.com. It's like your own personal post office. Sign up with promo code program for a four-week trial plus free postage and a free digital scale. No long-term commitments or contracts that Stamps.com code program. Experiences are what people love the most about travel. That's why they love Viator. They have over 300,000 bookable experiences
[00:11:01] and something for everyone.
[00:11:02] Plus their travel experiences have millions
[00:11:05] of real traveler reviews.
[00:11:06] So you have the information you need