Consumers Prefer AI-Written Marketing Copy

[00:00:00] Do you want someone who understands you like no other? Someone who can be your true wish and want to experience the most beautiful adventure of your life with you? The shopping platform Shopify revolutionizes millions of companies worldwide.

[00:00:15] With Shopify you only focus on your online shop, without programming or design knowledge. Thanks to the efficient education and intuitive social media and online marketplace integration you can sell and sell through Instagram, eBay and Co. It was never easy to reach new target groups.

[00:00:34] Shopify offers on a single secure platform all tools to build up your online business. Without any cost testing and presenting your business to the world. www.shopify.de.try Simply enter shopify.de.try and start. Made for Germany, powered by Shopify. It is Monday, December 4th.

[00:00:57] Today a major marketing platform keeps shedding employees. Why threads isn't going to give you the search capabilities you want? The global ad market will end the year up and an MIT study finds consumers prefer marketing copy written by AI. I'm Tod Maffin. That's ahead today in Digital Marketing.

[00:01:22] The marketing platform Twilio, which many marketers use for communications this morning announced more job cuts. This time about 5% of the total workforce, which represents hundreds of people. It was only a year ago when the company laid off 11% of its staff.

[00:01:39] And that was only a few months after it laid off 17% of its total. In terms of staff numbers, according to Twilio's latest earnings release, there are about 5600 people there now compared to 7800 a year ago. The CEO told employees in an email that it was quote, right sizing, unquote.

[00:01:58] After a bet on one of their acquisitions didn't pay off as well as they were hoping. The move comes amidst activist shareholder pressure the last couple of weeks. One fund investor wants them to either sell the whole company or at least the data and applications division.

[00:02:13] All that said, Twilio's had a great month in terms of share value. It was at about 50 bucks at the beginning of November. It is around $66 now. Threads continues to reap the benefits of the chaos at X, the platform formerly known as stable.

[00:02:32] Metazap is now garnering more daily downloads than X, which has been declining in downloads since September. Since that month, X saw 27 million new downloads. Threads is past 41 million. Most estimates show Threads has about a third the monthly active user base as X.

[00:02:50] Over the weekend, one more huge advertiser called it quits. Walmart joined the growing list of major brands pulling their ads off the platform. It joins Apple, IBM, Disney, Paramount, Sony, Comcast and a whole bunch more.

[00:03:07] One thing some people believe is holding Threads back from being a major player is its lack of real-time search. This is something the former Twitter excelled at. If something was going on in the world, you often searched on Twitter, clicked latest to see a real-time stream of information.

[00:03:22] It wasn't always the right information, but it was always the fastest. Threads only last week added the ability to search for text in posts, but many people quickly noticed the results were coming back filtered, sorted and sent through some kind of ranking algorithm,

[00:03:36] often surfacing posts days old, which might be what you want, but almost certainly not for when you're looking for very recent information. The head of Threads over the weekend said they're worried about real-time search being exploited by spammers.

[00:03:51] Solutions they're thinking about include highlighting top stories from reputable news outlets, ranking profiles based on trust and relevance, or employing an editorial team to manage topic focus. On the marketing side of things, this means it's not easy to search for your brand or product names.

[00:04:09] And the only thing we've heard mentioned API-wise is they're collecting ideas for what would be supported in a publishing API. Right now, there are no APIs, meaning no third-party app support. A recent MIT study has upended previous notions about generative artificial intelligence such as chatGPT

[00:04:33] and their ability to match human writing skills. The study revealed that readers preferred AI-generated content over that created by professional human writers. The research included various content types like product descriptions and persuasive ad campaign material.

[00:04:51] The four categories tested were human-only content, AI-only content, human content edited by AI and AI content edited by humans. Surprisingly, the AI-driven content, whether solely produced by AI or edited by it, was favored by the readers.

[00:05:10] Another significant finding was that revealing the AI origin of the content did not affect its preference. This challenges the traditional view of persuasion as a uniquely human skill, suggesting that AI can excel in this realm within certain constraints.

[00:05:27] This study doesn't imply that AI content is always superior to human-created work, as the human subjects worked without editorial input or revisions. However, it highlights that AI can match or surpass the average professional human writer in simple, well-defined persuasive tasks.

[00:05:47] But do you think you'd be able to tell the difference? If you said yes, would you change your mind now that I can tell you that I had chatGPT write this story? Well, the study is real. The story is true. But AI wrote what I just read.

[00:06:04] Let's be honest, retros can be boring. And if you're the organizer, you know it's more than just running a meeting. You have to synthesize and categorize themes, get the team involved, assign next steps, and make it all a fun, safe space where teammates want to participate.

[00:06:24] Miro is the visual collaboration platform that helps you run effective, engaging, and actionable retrospectives. We use Miro at our agency to map out a client's messaging for our engagement team. That can be complicated. A lot of if-vents.

[00:06:38] But making it visual and sharing it directly with our client sped things way up. Plus, our side can share spitballing ideas with private mode. The client doesn't get to see our thoughts until we've decided on the approach.

[00:06:51] Whether you work on the marketing side or in product design, engineering, or UX, bring your team together on Miro. And your first three Miro boards are free when you sign up today at Miro.com. That's three free boards at Miro.com.

[00:07:10] Do you want someone who understands you like no other? Someone who can be your true wish and want to experience the most beautiful adventure of your life? The shopping platform Shopee-Fire revolutionizes millions of companies worldwide.

[00:07:25] With Shopee-Fire you only set up your online shop, without programming or design knowledge. Thanks to the efficient design and intuitive social media and online marketplace integration, you can sell and sell ebay and co-purchase via Instagram. It was never easy to reach new groups.

[00:07:44] Shopee-Fire offers on a single secure platform all tools to build up your online business. Test without cost and present a business of the world. Shopee-Fire.de.try Simply enter Shopee-Fire.de.try and start. Made for Germany. Powered by Shopee-Fire.

[00:08:05] Global ad spending is expected to be up at the end of the year. Group M projecting a nearly 6% increase. Magna has its numbers at a 5.5% rise. This is definitely welcome news for the industry as a whole, which has seen significant volatility in inflation and global events.

[00:08:21] We did see some month-to-month dips, but overall it looks like there is a continued return to normal. Both companies noted a shift in spending away from traditional media like TV and a noticeable move toward retail media networks.

[00:08:34] There are also some big spending events coming next year, the Olympics, the American elections and so on. Magna says when you break out digital ad sales, that part of the pie will be up more than 10%. Digital now makes up nearly 70% of all ad sales.

[00:08:52] And finally Google says it will support rules and supplemental feeds for Google Merchant Center next in the new year. A spokesperson for Google Ads posted on social media, quote, Support for rules and supplemental feeds is coming early next year and we know they're important to many.

[00:09:13] We won't invite merchants using these features to migrate until they're available in GMC Next. All existing rules will continue to function after migrating. If you've migrated to GMC Next and now need to access these features in the meantime, you can switch back to classic mode.

[00:09:32] Changed up some of my game streaming. Some of you know that I stream on Twitch playing Xbox. I'm really bad at it. My former username was TheRealHeals because I used to play a lot of support characters,

[00:09:46] but it wasn't a great username. So I was looking for something kind of self-deprecating and funny. I settled on low effort dad. So if you're on Twitch and watch live streamers, feel free to add me low effort dad. See you tomorrow. I'm just player one.

[00:10:07] Jump online and start this mission to boost this level I'm on. Games master doesn't want me to win, but staying the level I'm from. Shame on them when I clock this game. It's peaked when I prove them wrong. It's about time this game gets clocked.

[00:10:38] With Shopify you can sell products via popular channels. Whether personal POS system or a comprehensive e-commerce platform. Social media and marketplaces like Facebook, Instagram and eBay are supported. Thanks to the constantly growing selection of innovative functions and the reliable technical support,

[00:10:57] it's very easy to build your business with Shopify. Whether product presentation or order and payment development. Shopify offers everything you need for your business. You can focus on your business. Try out your business and bring it to your level. shoppify.de-tri Made for Germany, powered by Shopify.