Your chatbot could land you in court… TikTok’s playing hardball… Snapchat’s new measurement announcement… a nice Google update for salespeople… and the five colors Pinterest says you should not sleep on.
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
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[00:00:00] It is Friday, February 16th.
[00:00:03] Today, your chatbot could land you in court.
[00:00:06] TikTok is playing hardball, Snapchat's new measurement announcement,
[00:00:11] a nice Google update for salespeople,
[00:00:13] and the five colors Pinterest says,
[00:00:17] you should not sleep on.
[00:00:19] I'm Todd Mathon.
[00:00:20] That's ahead, today in digital marketing.
[00:00:24] Air Canada has been ordered by is a separate legal entity that is responsible for its own actions. This is a remarkable submission. While a chatbot has an interactive component, it is still just a part of Air Canada's website.
[00:01:41] It should be obvious to Air Canada that it is responsible
[00:01:44] for all the information on his website. completely fictionalized response. Not out of date, but perhaps even the literal opposite of what the answer should be. Tread carefully. An interesting piece in Business Insider today talks about the heavy- less a diagnostic tool of my soul and is instead assessing me as a potential consumer." Unquote. It is a long read, definitely worth it if you are looking for something this weekend to get into. We have a link to it in today's email newsletter, of course,
[00:04:20] which is free to subscribe to.
[00:04:21] You can tap the link at the top of the show notes
[00:04:23] or go to Business Insider,
[00:04:24] look for the piece called better tracked campaigns. We don't usually report on changes to office software, but this one is really a nice touch if you do sales presentations using Google Meet. Starting today, they are adding a way for you to put a live video of your camera into your presentation slides.
[00:05:41] This is something that other smaller providers like Loom have done for a while.
[00:05:45] You've also been sort of able to hack something together using other tools to do this within You may want to look into factor. Factor is ready to eat meal delivery. It takes the stress out of meal planning and sets you up for success in the new year. Skip the grocery stores, prep work, and cooking fatigue. Instead, get chef crafted, dietitian-approved meals delivered right to your door, with more than 35 meals to choose from per week, including options like keto,
[00:07:01] calorie smart, vegan, and veggie, and more.
[00:07:04] Plus, more than 55 weekly add-ons, contacting businesses for you. It navigates through their phone menus, it waits on hold, it only connects you when a real person is ready to talk. This is being tested right now on both iOS and Android devices. While Google Pixel phones have a similar feature called Hold for Me, users still need to dial and navigate through the company's trending keywords. The team also did a deep dive into the cultural zeitgeist digging into the worlds of fashion, interior design, graphic design, and the culture at large to compare Pinterest's data to the more macro-industry color trends.
[00:09:40] Their full report has a fairly detailed chart for each of these five colors with different
