Has Amazon's "Buy Box" Been Gouging Customers?

[00:00:00] It is Thursday, February 13th.

[00:00:04] Today, Amazon gets sued and the whole industry holds its breath.

[00:00:08] How to keep the Nazis off your next ex-campaign?

[00:00:12] Threads gets trends, drift gets bought, and LinkedIn delivers agencies their own API.

[00:00:19] I'm Todd Mathon.

[00:00:21] That's ahead today in digital marketing. It is important to keep your website up to date, as that's partly where it's going to get its inspiration for generating text. And most importantly, there is some level of performance reporting, and at least for now, you can pull any of these assets if you feel they're not right for you. We have a link to Google's extensive help document on this in today's email newsletter,

[00:01:40] which you can find by tapping the link at the top of the show notes or going to today

[00:01:43] in digital.com slash newsletter. The complaint said, quote, the result is that consumers routinely overpay for items that are available at lower prices from other sellers on Amazon, not because consumers don't care about price or because they're making informed purchasing decisions, but because Amazon has chosen to display offers for which it will earn the highest fees, unquote.

[00:03:02] It is a class action lawsuit covering everyone who bought something using that buy box from The announcement is likely an attempt at luring back advertisers to X as its ad revenue has taken a significant hit ever since Musk took the reins of the company. X's advertising revenue plunged by 50% last year as it was estimated to have brought in around $2.5 billion throughout 2023, falling short of its 3 billion target.

[00:04:21] The social network generated around $600 million per quarter in 2023, a significant decrease used on Twitter a lot to try to find out what was gaining traction that day and jump on it. Meta says they will have a team that will review what the AI picks for that section just to make sure nothing crazy gets up there. Drake, nude video, anyone. And they also said they would be trying to limit political content recommendations. You'd still be able to see them and share them with people, but they try to keep any political stuff from

[00:05:42] going viral. Politics would be eligible for the add-on tab. It is free to use. One great thing about our digital marketing world, we have a plethora of tools.

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[00:09:43] LinkedIn has a new API, the video games though. I've been trying to figure out a hobby to get into something non-computer something non-video game. My wife has like all the hobbies. She sows, she crafts, she makes, she does loom things. What is that? Weaving, I think? Anyway, she does all sorts of stuff. And I wanted something. I tried miniature painting. I just didn't have the creativity to know what colors to use.

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