If You Can't BEAT Apple...

[00:00:00] It is Tuesday, July 2nd. Today a big design tool pulls its AI features. The slow recovery from a Google algorithm update. Meta makes a big change to a small tag and YouTube's new service will be powered by the magic of human eyeballs. We think.

[00:00:21] I'm Tod Maffin, that's ahead, today in Digital Marketing. Well if you or your colleagues opened up the design tool Figma this morning to get to work, you may have noticed one big piece missing. Its new much-ballyhoed generative AI tool has been

[00:00:36] cut from the app. It is a temporary cut and for a little bit of an embarrassing reason it was found to be copying Apple's weather app almost to the pixel. One designer asked Figma for mockups for a generic mobile weather app, then asked

[00:00:52] for another, then another, and each time Figma would just reproduce essentially the Apple's app. Widgets in the same position, data in the same order, graphical presentation almost identical. Figma's CEO acknowledged the problem saying he'd

[00:01:07] been pushing the team too hard to meet a conference deadline. He said the AI feature would be temporarily disabled until it could produce more reliable outputs. As for how Apple's weather app got lifted in training, that's a little

[00:01:20] more murky. Figma uses multiple vendors for its AI models including OpenAI, Amazon Titan and Jasper. Those vendors do not disclose their training data. As for legal consequences, those are unlikely. Quoting 404 Media, quote, in theory an app maker can sue another app maker for copyright infringement, especially if

[00:01:40] it's patented certain elements of the app, but copyright apps are incredibly common on the Apple and Google app stores. The problem is so bad that in 2021, an app developer sued Apple for negligence around copyright

[00:01:53] apps on the app store. Most copycat apps are not popular enough to rise to the level of getting legal scrutiny, but an app maker accidentally copying another app this closely because they used a generative AI tool is certainly not

[00:02:07] a good look, unquote. Sites hit by Google's helpful content update which rolled out last September are seeing small improvements in their search ranking position over the past week. Small, nothing like full recoveries though some people remain hopeful. Barry Schwartz at SE Roundtable says,

[00:02:25] quote, we are all hopeful we will see some significant recoveries for some of those sites with the next core update, unquote. This noted uplift came from a small study of 384 sites which had been heavily impacted. They're still lower

[00:02:38] than before the September update, but they have been sneaking up on average. Then again, there was a small algorithm update to Google's search engine over the weekend. So it's possible that played a role as well. Back in May, Scarlett Johansson threatened OpenAI with legal action

[00:02:56] for using an AI generated version of her voice for chat GPT 4.0. The CEO denied the accusation. Now she might be pleased to see YouTube letting users request the removal of AI generated content that resembles them. And it seems YouTube will do this using human eyes.

[00:03:14] It says the person involved must be uniquely identifiable and they'll also consider if content is satire, parody or involves a public figure in a sensitive situation, all tasks which are pretty hard for a bot to figure out.

[00:03:28] YouTube says it will only accept first party claims, meaning agencies or legal firms won't be able to file requests on behalf of their clients. After filing a request, the content won't be immediately removed. The uploader will get 48 hours to trim, blur or remove the video.

[00:03:42] Making a video private won't be enough. If the uploader doesn't act within 48 hours, YouTube says it will take further action if needed. And finally, on this short summer show today, Meta Yesterday announced it's updating that made with AI label that it applies to images uploaded to its apps.

[00:04:03] It will now read AI info instead. The change comes after complaints that the label was being slapped onto images even if they weren't made with AI. Even if all that happened was a little machine learning had been involved in a retouch or a compression.

[00:04:17] The new label is rolling out first on mobile apps and later on the web. Clicking the tag will still provide a detailed explanation of why it was applied, covering images both fully generated by AI or edited with AI tools.

[00:04:35] I've been wanting to do something on this podcast ever since I started it and I just haven't gotten around to doing it. So we're going to start today. I don't have a title for this segment. It'll always be in this extra section.

[00:04:46] I don't know. Stuff I found on the Internet is the closest I've come. I'm I told you I'm bad at branding things. Anyway, it's literally stuff I found on the Internet that I think you'd be interested in. And we're starting with a mobile app.

[00:04:55] And it is really, really smart. It's called Food Keeper. It's by the US government's food regulatory agency. I forget what it's called. Food and Drug Agency now or something like that. Anyway, Food Keeper is the name of the app and you basically tell it what food you have.

[00:05:10] So you say poultry and it says what kind of poultry? You say chicken and it says what kind of chicken is it cooked? Is it packaged? Is it raw? And you say, well, it's rotisserie chicken

[00:05:18] and it will tell you a how long you need to cook it for all that cooking stuff. But more importantly, it will tell you how long it can safely last in your fridge and how long it can safely last in your freezer.

[00:05:28] And the best part is if you tap that button on that screen, it will put a little note in your calendar to remind you to eat it before it expires. I love this app.

[00:05:40] It's one of these things that I the back of my head, I was always thinking like someone should do that. And I never thought to just go look to see if someone had done it and someone has. The app is called Food Keeper.

[00:05:51] You'll know it, it's a green logo. It looks like a little blue bite taken out of the top. Anyway, that's the logo icon. So don't be fooled by by imitators or Figma's AI. All right, see you tomorrow. Can you sell products via popular channels?

[00:06:25] Whether personal POS system or a comprehensive e-commerce platform. Social media and marketplaces like Facebook, Instagram and eBay are supported. Thanks to the constantly growing selection of innovative functions and the reliable technical support, it's very easy to build your business with Shopify.

[00:06:43] Whether product presentation or order and payment development. Shopify offers everything you need for your business. So you can concentrate on your business. Try out Shopify free of charge and bring your business forward. shoppify.de-tri. So shoppify.de-tri. Made for Germany, powered by Shopify.