Untested and unmeasurable: But that doesn't stop eye-watering CPMs on one of the newest ad platforms. Also: Shopify picks a fight with Amazon and marketers are collateral damage. Tweet editing rolls out, with a catch... Are we close to a "Facebook+" premium subscription model? Scheduling finally comes to LinkedIn. And Meta's back with its bizarre plans to read your mind.
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🎒UPGRADE YOUR SKILLS
• Inside Google Ads with Jyll Saskin Gales
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👍 TOOLS WE RECOMMEND
• Social media mgmt: Sprout Social and Agorapulse
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• Podcast recording: Riverside.FM
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💡 MARKETING SPOTLIGHT 💡
SARAL helps DTC ecommerce brands manage influencer campaigns.
It makes influencer marketing as simple as 1 – 2 – 3:
1. Find creators on Tiktok, Youtube, and Instagram
2. Reach out to them to build relationships
3. Monetize your relationships
They have a no-card-upfront 7-day free trial to test the product out.
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio
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