Inside Google Ads: Metrics That Matter

[00:00:01] [SPEAKER_01]: It is Friday, August 16th.

[00:00:03] [SPEAKER_01]: Today we are doing something different.

[00:00:05] [SPEAKER_01]: We are playing a full episode of Inside Google Ads.

[00:00:09] [SPEAKER_01]: This is the Fantastic Information Pack podcast hosted by our own Google Ads course

[00:00:14] [SPEAKER_01]: bonded to Jill Saskan Gales.

[00:00:16] [SPEAKER_01]: Jill worked at Google Ads for six years, so you are getting the street goods not only

[00:00:21] [SPEAKER_01]: from someone who knows what the answers are but from someone who's on the outside now and

[00:00:25] [SPEAKER_01]: therefore can tell you those answers.

[00:00:27] [SPEAKER_01]: And while you're listening, be sure to sign up to get all of our episodes just search

[00:00:31] [SPEAKER_01]: for Inside Google Ads in your podcast app.

[00:00:34] [SPEAKER_01]: I'll be back at the end, but now over to Jill.

[00:00:37] [SPEAKER_00]: This is Inside Google Ads, Episode 18, Metrics That Matter.

[00:00:42] [SPEAKER_00]: Let's dive in.

[00:00:44] [SPEAKER_00]: Our first question comes from Dreenah on TikTok and they ask what is a good romance?

[00:00:51] [SPEAKER_00]: I will put a stake in the code and give you an answer, but let's dive into this a little

[00:00:55] [SPEAKER_00]: first.

[00:00:56] [SPEAKER_00]: The first thing I want to say is that there's really no good or bad metrics.

[00:01:01] [SPEAKER_00]: Metrics are morally neutral.

[00:01:04] [SPEAKER_00]: There's just where you are today and where you want to get to.

[00:01:07] [SPEAKER_00]: So the simplest answer is actually a good romance is one where you are profitable, where

[00:01:13] [SPEAKER_00]: you are getting more money out of your ads and the money you're putting into ads.

[00:01:18] [SPEAKER_00]: Let's dive in one layer deeper into what that means.

[00:01:20] [SPEAKER_00]: So RoaWas stands for Return On Ad Spend and it's calculated as revenue divided by

[00:01:27] [SPEAKER_00]: cost.

[00:01:28] [SPEAKER_00]: So when the Google Ads interface, the way you'll find your romance is not a row as column.

[00:01:32] [SPEAKER_00]: There's not one of those.

[00:01:34] [SPEAKER_00]: It is the Convalued Value Divide A Bite Cost Column.

[00:01:39] [SPEAKER_00]: Now, I'm playing English.

[00:01:40] [SPEAKER_00]: What does a row as mean?

[00:01:41] [SPEAKER_00]: If you have a row as a button, no, 3.6.

[00:01:44] [SPEAKER_00]: What that means is for every dollar you're spending on ads, you're getting $3 and 60 cents

[00:01:50] [SPEAKER_00]: back in revenue.

[00:01:51] [SPEAKER_00]: If what you care about in Google Ads is RoaWas, you're likely going to use a target

[00:01:56] [SPEAKER_00]: row as bidding strategy.

[00:01:58] [SPEAKER_00]: Maybe not to start but that's very good to want to get to because then you can tell Google

[00:02:01] [SPEAKER_00]: rather than caring about how much I'm spending on each click.

[00:02:04] [SPEAKER_00]: Reach view.

[00:02:05] [SPEAKER_00]: Just this is the row as I want to get set my bid accordingly to get me there.

[00:02:09] [SPEAKER_00]: An important thing to keep in mind is when you set a target row as in Google Ads, you enter

[00:02:14] [SPEAKER_00]: it as a percent.

[00:02:16] [SPEAKER_00]: But when you see RoaWas reported in the conversion value divided by cost column, it is

[00:02:21] [SPEAKER_00]: as a decimal.

[00:02:23] [SPEAKER_00]: So a row as of 3.6 is the same as a target row as of 360%.

[00:02:30] [SPEAKER_00]: Yes, I did once have a situation with the client where they wanted a row as of three.

[00:02:34] [SPEAKER_00]: So they entered their target row as as 3% which is actually 0.03 and not surprisingly

[00:02:40] [SPEAKER_00]: performance really tanked after that.

[00:02:42] [SPEAKER_00]: So please don't make that mistake.

[00:02:43] [SPEAKER_00]: It had to mention that here.

[00:02:44] [SPEAKER_00]: But when you sight your target row as it's going to affect your bid and it's going

[00:02:47] [SPEAKER_00]: to affect how scalable your campaign is, the higher your row as the less you're going

[00:02:53] [SPEAKER_00]: to be able to scale, meaning the fewer people you're going to be able to reach.

[00:02:56] [SPEAKER_00]: And the people you do reach are probably people who are already familiar with here brand.

[00:03:00] [SPEAKER_00]: Maybe I heard about you somewhere else on a brand search or it's on remarketing.

[00:03:03] [SPEAKER_00]: Whereas if you accept a lower row as you're going to be able to reach more people who may

[00:03:08] [SPEAKER_00]: not be as immediately profitable in that first click.

[00:03:11] [SPEAKER_00]: Maybe they're not going to convert right away.

[00:03:13] [SPEAKER_00]: Then maybe on a second or a third click bill convert, for example.

[00:03:17] [SPEAKER_00]: So something to keep in mind high row as does not always mean better row as if your

[00:03:21] [SPEAKER_00]: was as too high that can actually be a problem.

[00:03:24] [SPEAKER_00]: When I was working at Google there was one very large retailer we were working with.

[00:03:29] [SPEAKER_00]: And the row as one of their campaigns was 34.

[00:03:32] [SPEAKER_00]: A 34 times row as for every dollar they put into Google ads.

[00:03:36] [SPEAKER_00]: They got 34 dollars out.

[00:03:37] [SPEAKER_00]: You know that may seem amazing.

[00:03:39] [SPEAKER_00]: Hurray best row as ever, but it wasn't.

[00:03:42] [SPEAKER_00]: This was a brand search campaign and even then it had such a restrictive thing on it

[00:03:47] [SPEAKER_00]: that like of course if you're getting a 34 row as you're only reaching the people who

[00:03:51] [SPEAKER_00]: are already searching for your brand and ready to buy.

[00:03:53] [SPEAKER_00]: That's not bringing incremental value to your business.

[00:03:58] [SPEAKER_00]: So the question was and I do want to answer three and a question what is a good row

[00:04:02] [SPEAKER_00]: as?

[00:04:03] [SPEAKER_00]: Beyond the it depends and beyond the good row as is where you're profitable.

[00:04:06] [SPEAKER_00]: I will say when in doubt two to three acts good row as achievable row as with no other context

[00:04:13] [SPEAKER_00]: if you have no idea that's a good starting point.

[00:04:16] [SPEAKER_00]: But in order to get a good idea of what your row should be in Google ads, I recommend

[00:04:21] [SPEAKER_00]: you look at your profitability to understand what your profit margins need to be.

[00:04:26] [SPEAKER_00]: I recommend you take into account the lifetime value of a customer not just the value

[00:04:30] [SPEAKER_00]: on a first purchase and then use that to determine how much revenue you need to get back

[00:04:34] [SPEAKER_00]: from every dollar you put into Google ads.

[00:04:38] [SPEAKER_00]: But our next question comes from wooden art on TikTok and they ask what is a decent

[00:04:43] [SPEAKER_00]: impression share?

[00:04:45] [SPEAKER_00]: I will give an answer but first I need to say once again there is no good or bad impression

[00:04:50] [SPEAKER_00]: share.

[00:04:51] [SPEAKER_00]: Impression share is a diagnostic tool and all it means is of all the times you could have

[00:04:56] [SPEAKER_00]: shown an ad how often did you show an ad.

[00:04:59] [SPEAKER_00]: So if you have an impression share of 15% for example that means of all the times

[00:05:05] [SPEAKER_00]: you could have shown an ad because someone was searching for your keywords and mastery

[00:05:09] [SPEAKER_00]: location targeting like they were in the eligible audience.

[00:05:12] [SPEAKER_00]: You showed an ad 15% of the time doesn't mean you got to click just you got that

[00:05:16] [SPEAKER_00]: impression and then it means 85% of the time you didn't show an ad even though you were

[00:05:22] [SPEAKER_00]: eligible to.

[00:05:23] [SPEAKER_00]: When you're looking at an impression share it's helpful not to look at it in a vacuum

[00:05:26] [SPEAKER_00]: you're going to want to add those two additional columns next to it for search last

[00:05:30] [SPEAKER_00]: I.s rank and search last I.s budget because that'll tell you for that 85% impression

[00:05:37] [SPEAKER_00]: share you lost for your lost impression share where you didn't get the impression why

[00:05:41] [SPEAKER_00]: did you lose out on those impressions was your ad rank to low which means your bids were

[00:05:47] [SPEAKER_00]: too low or your quality was too low or both or was your budget to low.

[00:05:52] [SPEAKER_00]: Keep in mind though that if you are an maximize bid strategy those columns the difference

[00:05:56] [SPEAKER_00]: between them doesn't really mean anything but if you're on a manual strategy or a

[00:05:59] [SPEAKER_00]: target strategy they absolutely do mean something.

[00:06:03] [SPEAKER_00]: Okay so for brand search I like an impression share of at least 80% because if we're

[00:06:08] [SPEAKER_00]: advertising on our brand right it's because we want to be there top with page and people

[00:06:12] [SPEAKER_00]: are searching for us.

[00:06:14] [SPEAKER_00]: If there's no one else competing on your brand at all then I like even 90% plus impression

[00:06:19] [SPEAKER_00]: share and it should not be very expensive to get there.

[00:06:22] [SPEAKER_00]: If we're talking about non brand search again there's no good or bad but just personally

[00:06:27] [SPEAKER_00]: I don't like my campaign level impression share to be less than 10%.

[00:06:32] [SPEAKER_00]: Because like if we're going to all that effort to optimize these keywords and these ads and

[00:06:37] [SPEAKER_00]: settings and all that stuff and we're not even showing it add at least 10% of the time

[00:06:42] [SPEAKER_00]: it just not worth it to me.

[00:06:43] [SPEAKER_00]: So if your impression share is really low again that's not bad per se but it's based

[00:06:48] [SPEAKER_00]: on your targeting so your impression share can get higher by targeting fewer keywords

[00:06:53] [SPEAKER_00]: or fewer locations or setting other restrictions.

[00:06:57] [SPEAKER_00]: So what is the decent impression share?

[00:06:59] [SPEAKER_00]: It's one we are getting enough visibility enough impressions to justify all the effort

[00:07:03] [SPEAKER_00]: you're putting into your ads and if you look at your lost impression share to make sure

[00:07:08] [SPEAKER_00]: you're not losing out by an easily fixable problem like limited by budget when you don't

[00:07:13] [SPEAKER_00]: need to be.

[00:07:14] [SPEAKER_00]: At least spoken about row ads is spoken about impression share there are a lot more metrics

[00:07:19] [SPEAKER_00]: that could potentially matter to you in your Google ads results.

[00:07:22] [SPEAKER_00]: I talk about this in both my Google ads courses, Google ads for beginners and inside

[00:07:27] [SPEAKER_00]: Google ads.

[00:07:28] [SPEAKER_00]: Google ads for beginners is meant to be a more introductory overview to how Google ads work.

[00:07:33] [SPEAKER_00]: So if you have no marketing experience or minimal marketing experience that would be the

[00:07:37] [SPEAKER_00]: right course for you to start learning Google ads whereas inside Google ads are going to

[00:07:41] [SPEAKER_00]: much more detail and show you how to actually apply these different things in the Google

[00:07:46] [SPEAKER_00]: ads platform.

[00:07:47] [SPEAKER_00]: So if you do have some marketing experience or some Google ads experience then you

[00:07:51] [SPEAKER_00]: would want to start with inside Google ads.

[00:07:53] [SPEAKER_00]: You can find both at learn.jil.ca that's jwhl.ca or follow the links in the episode description.

[00:08:02] [SPEAKER_00]: Our last question today comes from this quick 22 on TikTok and they say when I open the

[00:08:07] [SPEAKER_00]: dashboard it's just so much data.

[00:08:10] [SPEAKER_00]: I don't know what numbers are most important to pay attention to.

[00:08:14] [SPEAKER_00]: I'm trying to take over our Google ads account but it's very overwhelming.

[00:08:18] [SPEAKER_00]: We rely on it for new customers so I'm really scared to mess it up.

[00:08:22] [SPEAKER_00]: The first thing I want to say is click 22 is you are not alone.

[00:08:26] [SPEAKER_00]: Google ads interface is very overwhelming.

[00:08:28] [SPEAKER_00]: There's more than a hundred different columns you get add to your report and even more

[00:08:33] [SPEAKER_00]: metrics you can see in the custom report editor or creating custom columns we're not

[00:08:37] [SPEAKER_00]: being going to go there okay?

[00:08:38] [SPEAKER_00]: So the way I like to break this down is into reach metrics and efficiency metrics.

[00:08:44] [SPEAKER_00]: And this is Jill language by the way, okay not Google ads language.

[00:08:48] [SPEAKER_00]: A reach metric tells you how much of something you got.

[00:08:51] [SPEAKER_00]: So how many impressions?

[00:08:53] [SPEAKER_00]: How many clicks?

[00:08:54] [SPEAKER_00]: How much cost?

[00:08:55] [SPEAKER_00]: How many conversions?

[00:08:56] [SPEAKER_00]: How much revenue?

[00:08:57] [SPEAKER_00]: Those are all reach metrics.

[00:08:59] [SPEAKER_00]: An efficiency metric tells you the rate at which something happened like click through

[00:09:03] [SPEAKER_00]: a range or conversion rate or the cost per click or cost per conversion.

[00:09:11] [SPEAKER_00]: Or comparing to reach metrics together, right?

[00:09:13] [SPEAKER_00]: So your row as is an efficiency metric.

[00:09:16] [SPEAKER_00]: It tells you how efficiently your cost is turning into revenue.

[00:09:19] [SPEAKER_00]: When you're trying to analyze your metrics I recommend looking at a reach metric and an

[00:09:23] [SPEAKER_00]: efficiency metric together because one doesn't make any sense without the other and

[00:09:28] [SPEAKER_00]: I'll give you an example why.

[00:09:29] [SPEAKER_00]: I had someone call one to one and I post recently.

[00:09:32] [SPEAKER_00]: I got 100% conversion rate on my Google ads and then it went down and I'm like 100% okay.

[00:09:39] [SPEAKER_00]: Here's what happened.

[00:09:41] [SPEAKER_00]: They turned a campaign on.

[00:09:42] [SPEAKER_00]: They got one impression, one click and one conversion.

[00:09:46] [SPEAKER_00]: And then shocker after that they got more impressions of few more clicks and no more conversions

[00:09:51] [SPEAKER_00]: for a day or two.

[00:09:53] [SPEAKER_00]: That looked my friends.

[00:09:54] [SPEAKER_00]: Okay, the fact that you got a 100% conversion rate on one click is look.

[00:09:59] [SPEAKER_00]: Now if you told me that you got a 100% conversion rate on 56 clicks I would be way more

[00:10:06] [SPEAKER_00]: impressed but that's not going to happen and so that's why you can't just give one metric

[00:10:10] [SPEAKER_00]: without the context of another.

[00:10:12] [SPEAKER_00]: And then for a practical example, let's say that you got 10 clicks.

[00:10:18] [SPEAKER_00]: Is that good?

[00:10:19] [SPEAKER_00]: Is that bad?

[00:10:20] [SPEAKER_00]: Well, if you had 50 impressions with 10 clicks, then that's a 20%.

[00:10:24] [SPEAKER_00]: That clicks through rate.

[00:10:25] [SPEAKER_00]: That's really strong.

[00:10:27] [SPEAKER_00]: Whereas if you had 10,000 impressions and 10 clicks, that's less than a 1% click through

[00:10:32] [SPEAKER_00]: rate, not so strong.

[00:10:33] [SPEAKER_00]: When you first start analyzing an account, I recommend focusing on impressions and

[00:10:38] [SPEAKER_00]: click through rate because those put each other in context and then impression shares

[00:10:42] [SPEAKER_00]: really helpful to understand how you're making a mark or not making mark on your chosen

[00:10:46] [SPEAKER_00]: targeting.

[00:10:48] [SPEAKER_00]: On an ongoing basis, your metrics that matter of course will be different for everyone

[00:10:52] [SPEAKER_00]: but usually a good starting point is conversion rate, conversions or conversion value and

[00:10:59] [SPEAKER_00]: then row as or CPA, depending which makes most sense to your business.

[00:11:03] [SPEAKER_00]: So those conversion metrics just looking at the number of conversions alone or even

[00:11:07] [SPEAKER_00]: your row as alone isn't going to help unless you put those in context to another.

[00:11:11] [SPEAKER_00]: And then I really like keeping conversion rate as a focus in there because that helps us understand

[00:11:17] [SPEAKER_00]: are we getting the right kind of audience to our website or not from those clicks we're

[00:11:22] [SPEAKER_00]: getting.

[00:11:23] [SPEAKER_00]: So keep your reach metrics and your efficiency metrics in mind and analyze them together

[00:11:28] [SPEAKER_00]: in order to really understand how your ads are performing.

[00:11:33] [SPEAKER_00]: Now, if you take one thing away from this episode, let it be this.

[00:11:38] [SPEAKER_00]: There are no good metrics or bad metrics just where your campaigns are today and ready

[00:11:44] [SPEAKER_00]: to get them to and the way to get there is by setting goals and systematically testing new

[00:11:50] [SPEAKER_00]: tactics until you get there.

[00:11:53] [SPEAKER_00]: Now it's time for a new insider challenge and then I'll share my response to episode

[00:11:58] [SPEAKER_00]: 16's challenge since there was no challenge during our special Google Marketing Live episode

[00:12:03] [SPEAKER_00]: last week.

[00:12:05] [SPEAKER_00]: Here's your challenge.

[00:12:06] [SPEAKER_00]: Your friend who has a business in the same industry as you tells you that their Google

[00:12:10] [SPEAKER_00]: ads CPCs are under a dollar.

[00:12:12] [SPEAKER_00]: They're not trying to brag you just both like to talk business together and share best

[00:12:16] [SPEAKER_00]: practices with each other.

[00:12:18] [SPEAKER_00]: Now your CPCs are not under a dollar.

[00:12:20] [SPEAKER_00]: Yours are in the three to five dollar range.

[00:12:24] [SPEAKER_00]: You tell your friend that and I say, you should fire Google ads freelancer three to five

[00:12:27] [SPEAKER_00]: dollars CPCs are terrible.

[00:12:30] [SPEAKER_00]: How do you determine if they're right?

[00:12:32] [SPEAKER_00]: How do you determine if your Google ads are performing well or not based on this information?

[00:12:37] [SPEAKER_00]: Now you can participate by sending me your response for this challenge or any episodes

[00:12:40] [SPEAKER_00]: challenge.

[00:12:42] [SPEAKER_00]: The beauty of the insider challenge is there's no right or wrong answer just to an opportunity

[00:12:46] [SPEAKER_00]: to stretch your brain on real life Google ads problem solving.

[00:12:50] [SPEAKER_00]: Shoot me an email at the Google Pro at Jill.ca that's JYLL.ca or send me a voice note in

[00:12:56] [SPEAKER_00]: my Instagram DMs and the underscore Google underscore pro on Instagram.

[00:13:02] [SPEAKER_00]: In episode 16 we talked about how budgets really work in Google ads so be sure to check

[00:13:07] [SPEAKER_00]: that episode out if you haven't already and the challenge was this.

[00:13:11] [SPEAKER_00]: You have a new B2B SaaS startup client that wants to spend 50k a month on Google ads for

[00:13:17] [SPEAKER_00]: at least six months.

[00:13:19] [SPEAKER_00]: How do you pace the budget?

[00:13:21] [SPEAKER_00]: So here's some white answer.

[00:13:22] [SPEAKER_00]: While of course it depends, it depends.

[00:13:24] [SPEAKER_00]: I would lean towards front loading the budget and then whittling down based on results.

[00:13:29] [SPEAKER_00]: 50k a month works out to about $1,600 or $1,700 per day which is enough for us to really

[00:13:35] [SPEAKER_00]: test some search, demand, and video, different creative keywords audiences.

[00:13:41] [SPEAKER_00]: I wouldn't start with PMAX again personal preference because this is a brand new advertiser.

[00:13:46] [SPEAKER_00]: I like to put the different pieces in play and then if they work well individually then

[00:13:51] [SPEAKER_00]: absolutely let's run up a PMAX campaign or a few performance max campaigns.

[00:13:56] [SPEAKER_00]: But since this business is new to advertising I like to learn on the individual standalone

[00:14:01] [SPEAKER_00]: campaign types so that we can refine our creative and our messaging with much more data

[00:14:06] [SPEAKER_00]: and targeting at our disposal than what you'd get in PMAX.

[00:14:10] [SPEAKER_00]: And especially since this is a B2B company that can be a bit trickier.

[00:14:15] [SPEAKER_00]: It's not necessarily lead generation, a SaaS subscription software usually but that's

[00:14:20] [SPEAKER_00]: why I probably start.

[00:14:22] [SPEAKER_00]: Now one thing I would be really cautious of since this is a startup and since this

[00:14:27] [SPEAKER_00]: is a subscription product is to ensure that I'm communicating well with the founders

[00:14:32] [SPEAKER_00]: and we have aligned goals from the get go.

[00:14:35] [SPEAKER_00]: My experience with startups is that rightly so they can pivot quickly, they can change

[00:14:40] [SPEAKER_00]: the product overnight, they can completely overall the marketing strategy at the drop

[00:14:44] [SPEAKER_00]: of the act.

[00:14:45] [SPEAKER_00]: So with this kind of client especially since they're new to ads but probably have a lot

[00:14:50] [SPEAKER_00]: of preconceived notions about them.

[00:14:52] [SPEAKER_00]: I would focus hard on my client communication and education alongside my campaign management.

[00:14:59] [SPEAKER_00]: I once had a founder say to me when I asked, no hey can you send me some creative for the

[00:15:02] [SPEAKER_00]: campaign they said oh just make 100 memes and run that as ads.

[00:15:07] [SPEAKER_00]: Yeah, I fired that client shortly afterwards but it was also my fault for taking them on

[00:15:11] [SPEAKER_00]: in the first place when they had unrealistic expectations about how ads work.

[00:15:16] [SPEAKER_00]: So what would you do?

[00:15:17] [SPEAKER_00]: Do you like to start small and then scale up into a budget or do you like to go big

[00:15:22] [SPEAKER_00]: or go home?

[00:15:23] [SPEAKER_00]: Shoot me an email at the google pro at Jill.ca or send me a voice note in my Instagram

[00:15:28] [SPEAKER_00]: D.S.

[00:15:29] [SPEAKER_00]: I'm Jill Saskin Gales and I'll see you next time inside Google ads.

[00:15:34] [SPEAKER_01]: And so there you go, a sample episode of Inside Google ads with our own Jill Saskin

[00:15:39] [SPEAKER_01]: Gales.

[00:15:39] [SPEAKER_01]: It is definitely worth adding to your podcast list so swipe over to the podcast search page

[00:15:44] [SPEAKER_01]: in your podcast app and look for Inside Google ads.

[00:15:49] [SPEAKER_01]: That will do it for the week.

[00:15:50] [SPEAKER_01]: Today, digital marketing is produced by EngageQ Digital on the traditional territories

[00:15:53] [SPEAKER_01]: of the Sunemic First Nation on Vancouver Island.

[00:15:56] [SPEAKER_01]: Our production coordinator is Sarah Guild, our theme is by Mark Blavis,

[00:16:00] [SPEAKER_01]: ad coordination by Red Circle.

[00:16:03] [SPEAKER_01]: I'm Todd Naffin, have a rest of the weekend friends.

[00:16:05] [SPEAKER_01]: I will see you on Tuesday.

[00:16:11] [SPEAKER_02]: What is this?

[00:16:12] [SPEAKER_02]: Is this the 10,000-year-old company in the world of shopping?

[00:16:15] [SPEAKER_02]: From innovative data to the future of millions of people with long traditions.

[00:16:20] [SPEAKER_02]: The company's platform Shopify revolutionizes millions of people from the world.

[00:16:25] [SPEAKER_02]: With Shopify, you can produce more than a single channel.

[00:16:29] [SPEAKER_02]: On a personal PSS system or on-fascending the e-commerce platform.

[00:16:34] [SPEAKER_02]: Also social media and market-plates like Facebook, Instagram and eBay

[00:16:37] [SPEAKER_02]: and the value of the device.

[00:16:38] [SPEAKER_02]: Thanks to the value of the device in innovative functions,

[00:16:42] [SPEAKER_02]: and the superlastic technical support is very easy to build your business with Shopify.

[00:16:47] [SPEAKER_02]: On the product presentation or on the application application,

[00:16:51] [SPEAKER_02]: Shopify offers everything you need for the development of your business.

[00:16:55] [SPEAKER_02]: So you can focus on your business.

[00:16:58] [SPEAKER_02]: Shopify costs you the service and your business.

[00:17:01] [SPEAKER_02]: Shopify.de-shrig-stri-tri-visual.

[00:17:04] [SPEAKER_02]: So Shopify.de-shrig-stri-tri.

[00:17:08] [SPEAKER_02]: Mayt for Germany.

[00:17:09] [SPEAKER_02]: Powered by Shopify.