I've Got Ads in Low Places

[00:00:00] Do you want someone who understands you like no other? Someone who can be your true wish and want to experience the most beautiful adventure of your life with you? The shopping platform Shopify revolutionizes millions of companies worldwide.

[00:00:15] With Shopify you only focus on your online shop, without programming or design knowledge. Thanks to the efficient education and intuitive social media and online marketplace integration Can you sell and sell through Instagram, eBay and Co? It was never easy to reach new target groups.

[00:00:34] Shopify offers on a single secure platform all tools to build up your online business. Test without cost and present your business to the world. www.shopify.de.try Simply enter shopify.de.try and start. Made for Germany, powered by Shopify. It is Wednesday, November 28th.

[00:00:58] Today ad revenue is climbing and 2023 might turn out to be a banner year for the industry after all. YouTube brings shorts ads to more brands, LinkedIn has updated marketing tools for B2B advertisers and why are government ads appearing on porn sites?

[00:01:16] Apparently someone forgot to uncheck the opt-out checkbox. I'm Todd Maffin, that's ahead today in digital marketing. Is the bounce back officially underway? Digital ad revenue is exceeding expectations in 2023 according to new economic forecasts by industry analyst Brian Wiser.

[00:01:37] The growth rate is now projected at 5.9% nearly 1% higher than previously expected. This comes from an overall increase in spend of course, but particularly from e-commerce companies and cross-border platforms, primarily manufacturers in China. Wiser told Marketing Brew that he expects e-commerce retailers will spend an average of $4 on ads

[00:02:01] for every $1 that a traditional retailer spends. Commerce platforms like Amazon and Walmart are way up a nearly 23% increase in ad revenue. The report also mentioned that part of the growth is from AI-based ad tools from Google and Meta,

[00:02:18] both of which's automated ad systems are performing better than expectations. Holiday spending is expected to rise by 3-4% this year, aligning with pre-pandemic averages. YouTube is broadening the availability of its shorts ads moving beyond the beta phase to reach more advertisers.

[00:02:40] Marketers can now select shorts as a video format and integrate them with existing in-stream and in-feed ads. This is of course welcome news for brands which have been wanting their content to be seen alongside the trendiest videos. The rollout is still happening with some accounts still awaiting access.

[00:02:57] Here's how to see whether or not you have it in your YouTube ads account. Create a campaign, then choose Create a Campaign Without a Goal's Guidance. Select Video and if you have it, you will find it under Video in the Efficient Reach section.

[00:03:12] While this is all good news, one thing to note, YouTube's Select Run of Shorts line-ups remains in invite-only beta. LinkedIn is rolling out a few new items including a new conversions API often called CAPI in our world.

[00:03:30] With LinkedIn's CAPI, you can choose between Direct API Integration and Partner Integration. You can connect both your online and offline data to LinkedIn, letting you see how your campaign's influenced actions taken on your website, sales completed over the phone or leads collected in person at say an event.

[00:03:50] LinkedIn says it's privacy compliant, doesn't rely on third-party cookies, and if you use the conversions API with their Insight tag, you'll get an even more complete view of your conversion tracking. Also added, Website Actions which let marketers track and retarget button clicks without complex event tracking setups.

[00:04:09] And Document Ads, an ad format unique to LinkedIn, now includes retargeting capabilities and new objectives like website visits and conversions. If you ask someone what's on TikTok and they answer short videos of teens dancing,

[00:04:28] well it's safe to write that person off as someone who has no idea what they're talking about. Content-wise, it's a full spectrum from DIY construction to AI ethics to parrot care and everything else.

[00:04:41] And while it's true that TikTok videos started short, the app has been increasing its maximum limit lengths. Now, it's trying to get creators on board to produce longer content similar to what's found on platforms like YouTube.

[00:04:54] At a recent event in its New York office, TikTok told creators that longer videos could lead to increased earnings. It revealed that users are now spending half of their time on videos longer than a minute

[00:05:06] and creators posting longer content have seen a five-fold increase in follower growth rate compared to those who only post short videos. The strategic shift is somewhat of a role reversal as platforms like YouTube had previously adapted to compete with TikTok's short video format.

[00:05:24] Let's be honest, retros can be boring. And if you're the organizer, you know it's more than just running a meeting. You have to synthesize and categorize themes, get the team involved, assign next steps, and make it all a fun safe space where teammates want to participate.

[00:05:44] Miro is the visual collaboration platform that helps you run effective, engaging, and actionable retrospectives. We use Miro at our agency to map out a client's messaging for our engagement team.

[00:05:56] That can be complicated, a lot of if-vents, but making it visual and sharing it directly with our client sped things way up. Plus, our side can share spitballing ideas with private mode. The client doesn't get to see our thoughts until we've decided on the approach.

[00:06:13] Whether you work on the marketing side or in product design engineering or UX, bring your team together on Miro and your first three Miro boards are free when you sign up today at Miro.com. That's three free boards at Miro.com.

[00:06:51] Thanks to the efficient integration of social media and online marketplace integration, you can sell and sell ebay and co-purchase via Instagram. It was never easy to reach new target groups. Shopify offers a single secure platform for all tools to build up your online business.

[00:07:12] Just go to shopify.de. Just go to shopify.de. Just go to shopify.de. Just go to shopify. Just go to shopify. Well, this is embarrassing. Google Ads is under some scrutiny after a report revealed that ads paid for by US and EU government agencies

[00:07:36] appeared on rather controversial websites, including sexually explicit sites and those in Iran and Russia potentially breaching economic sanctions. The report from Adelithics highlights concerns about the lack of awareness among ad buyers around where their ads are displayed.

[00:07:54] The issue stems from Google's Search Partner Network, which extends ad reach beyond Google's own websites to a wider range of other websites. Placement is on by default, though advertisers do have the option to opt out.

[00:08:10] The findings have prompted calls for more government involvement in online ad industry regulation. For its part, Google questioned the report's methodology but did acknowledge some findings and says it's taken steps to prevent certain sites from receiving its ads.

[00:08:25] And finally, if you haven't checked in on your Google Drive in a while, you may want to check in briefly as some users say they've lost data with files reverting to a state from back in May.

[00:08:41] This issue seems to be happening for those who use the Google Drive desktop application and to be clear only a very small group of those. Google advises users not to disconnect their accounts or delete or move the app data folder,

[00:08:57] suggesting an attempt to preserve any remaining file cache. The problem appears to be a sync issue but the exact cause is unclear. Drive for desktop operates in two modes, traditional mirroring and file stream.

[00:09:09] In file stream mode most files are not stored locally but are shortcuts to cloud stored files which could lead to data loss if the cloud data is compromised. We are back from Vancouver. My wife and I were over there Monday and Tuesday for a surgery that she had.

[00:09:29] She's doing well and she can't be in the hot tub for eight weeks. You guys, follow us on threads we are at today in digital marketing or you can follow my personal account at Todd Mappin. Thanks for listening. See you tomorrow.

[00:10:05] For more information on family companies with long tradition, the Shopify Commerce Platform revolutionizes millions of companies worldwide. With Shopify you can sell products via popular channels, whether it's personal POS system or a comprehensive e-commerce platform. Social media and marketplaces like Facebook, Instagram and Ebay will also be supported.

[00:10:26] Thanks to constantly growing selection of innovative functions and reliable technical support it's very easy to build your business with Shopify. Whether it's product presentation or order and payment development Shopify offers everything you need for your business. That way you can concentrate on your business.

[00:10:46] Shopify is free to try and bring your business forward. www.shopify.de.try So www.shopify.de.try Made for Germany, powered by Shopify.