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[00:00:00] Wünschst du dir jemanden, der dich versteht wie kein anderer? Jemand, der deine Wünsche wahr werden lässt und mit dir das schönste Abenteuer deines Lebens erleben möchte?

[00:00:10] Die Commerce-Plattform Shopify revolutioniert Millionen von Unternehmen weltweit.

[00:00:15] Mit Shopify richtest du im Nu deinen Online-Shop ein, ganz ohne Programmier- oder Designkenntnisse.

[00:00:22] Dank der effizienten Einrichtung und intuitiven Social-Media- und Online-Marketplace-Integration kannst du über Instagram, eBay und Co. werben und verkaufen.

[00:00:31] Neue Zielgruppen zu erreichen war noch nie so einfach.

[00:00:34] Shopify bietet auf einer einzigen, sicheren Plattform alle Tools, um dein Online-Business aufzubauen.

[00:00:41] Kostenlos testen und dein Business der Welt präsentieren.

[00:00:44] Shopify.de-try besuchen

[00:00:47] Einfach Shopify.de-try eingeben und loslegen

[00:00:51] Made for Germany

[00:00:53] Powered by Shopify

[00:00:55] It is Thursday, October 3rd

[00:00:58] Today, Advertising in AI-Responses

[00:01:02] Timu gets kicked out

[00:01:03] Attention Data is now for sale

[00:01:06] And how many ads is too many?

[00:01:08] Amazon might be about to find out

[00:01:11] I'm Todd Maffin, that's ahead, today in Digital Marketing

[00:01:17] Microsoft's robot overlords are coming for your ad dollars

[00:01:21] The company announcing updates this week

[00:01:23] To how ads in its Copilot AI platform

[00:01:27] Will appear and trigger for users

[00:01:30] Advertisers will also gain access to two new features

[00:01:33] First, ads in Copilot will appear below Copilot's organic response

[00:01:38] In a more streamlined experience

[00:01:40] There will be fewer ad annotations and extensions though

[00:01:44] They say it will focus more on showing relevant information

[00:01:47] And ads will be triggered by the entire conversation

[00:01:50] Not just whatever the last prompt was

[00:01:52] This update will begin rolling out this month

[00:01:54] On the Copilot's website

[00:01:56] And will gradually expand to updated apps

[00:01:58] On Android, iOS, and Copilot experiences

[00:02:01] In Bing and Edge

[00:02:02] Microsoft is also piloting

[00:02:04] Two new generative AI features

[00:02:06] This month for marketers

[00:02:07] The first is a new diagnostics feature

[00:02:09] That will help you assess your campaign setups

[00:02:11] And account health, diagnose any issues

[00:02:14] And propose what to do next

[00:02:15] The new performance snapshot feature

[00:02:17] Will let you ask Copilot to obtain

[00:02:20] An account or campaign specific performance overview

[00:02:23] With a summary of key insights, trends, and anomalies

[00:02:27] We have a link to the full announcement

[00:02:29] Which contains a lot of information

[00:02:30] That's in today's email newsletter

[00:02:32] Which you can sign up to for free

[00:02:33] By tapping the link at the top of the show notes

[00:02:35] Or going to todayindigital.com slash newsletter

[00:02:42] Consumers can't shop like a billionaire

[00:02:44] In Indonesia anymore

[00:02:46] The country has banned

[00:02:47] The e-commerce platform Timu

[00:02:50] Due to fears it could spell doom

[00:02:52] To the country's micro, small, and medium enterprises

[00:02:56] In recent months

[00:02:57] Indonesian authorities have kept an eye

[00:02:59] On the company's attempts to enter

[00:03:01] Southeast Asia's largest economy

[00:03:03] Timu's direct-to-consumer model

[00:03:05] Which bypasses traditional distributors

[00:03:07] Conflicts with local trade regulations

[00:03:10] According to the trade ministry

[00:03:11] Timu's registration efforts have also faced hurdles

[00:03:14] Since September 2022

[00:03:16] The platform has tried to secure trademark rights

[00:03:18] With the Ministry of Law and Human Rights

[00:03:20] But its applications were rejected

[00:03:22] Due to existing businesses using the name

[00:03:26] Timu, which is available in about 60 countries

[00:03:29] Entered Southeast Asia just last year

[00:03:31] Starting with the Philippines and Malaysia last year

[00:03:34] Before expanding to Thailand in July of this year

[00:03:37] Indonesia does have a history of restricting

[00:03:39] Foreign e-commerce firms

[00:03:41] Last year it also banned TikTok Shop

[00:03:43] To protect smaller merchants

[00:03:45] And safeguard user data

[00:03:46] But TikTok's significant investment

[00:03:48] In the Indonesian e-commerce player Tokopedia

[00:03:51] Has allowed it to re-establish a presence

[00:03:54] In the market

[00:03:59] Wondering how much attention readers are actually giving your site?

[00:04:03] Integral Ad Science

[00:04:04] The ad verification and brand safety company

[00:04:06] Launched a new attention measurement tool today

[00:04:08] Designed for publishers and platforms

[00:04:11] The tool is called Quality Attention for Publishers

[00:04:14] It uses eye-tracking data and machine learning

[00:04:17] To measure how much attention readers might give web pages

[00:04:21] And, perhaps more importantly for us, how users interact with ads

[00:04:26] The tool will be available to publishers

[00:04:28] And supply-side platforms that sell inventory programmatically

[00:04:37] Amazon is looking to push the boundaries of just how many ads viewers can take

[00:04:41] Before hitting cancel

[00:04:42] Starting next year

[00:04:44] Subscribers to Prime Video's ad-supported tier

[00:04:47] Can expect more commercials

[00:04:49] In an interview with the Financial Times yesterday

[00:04:52] The VP of Prime Video International confirmed

[00:04:54] They plan to increase the ad slots available to advertisers next year

[00:04:59] Upon the initial launch of the ad tier in January

[00:05:02] Viewers experienced an average of 2-3.5 minutes of ads per hour

[00:05:06] Described as a gentle entry into advertising

[00:05:10] The executive pointed out that Prime Video with ads

[00:05:13] Currently doesn't show commercials in the middle of content

[00:05:16] But that could change next year

[00:05:19] Amazon is also adding shoppable ads to Prime Video next year

[00:05:23] Which will include carousel ads, pause ads, and brand trivia ads

[00:05:29] The VP noted that subscriber churn due to ads has been

[00:05:33] Quote, much, much less than anticipated, unquote

[00:05:36] With 200 million monthly viewers

[00:05:39] Amazon claims that its Prime Video subscriber count

[00:05:42] Hasn't taken a significant hit since introducing ads

[00:05:45] Quoting Ars Technica

[00:05:47] Quote, on one hand

[00:05:48] Those who've already viewed ads on Prime Video

[00:05:51] May be open to accepting

[00:05:52] Whatever Amazon's ad department is willing to throw at them

[00:05:55] Others, however, may think they were already paying their dues

[00:05:59] With the current ad setup

[00:06:00] For subscribers who are fed up with streaming tactics

[00:06:03] Like rising prices

[00:06:05] Changing libraries and password crackdowns

[00:06:07] There's a fine line between an acceptable number of ads

[00:06:11] And a disruptive number

[00:06:13] Ad fatigue could also make commercials less effective

[00:06:17] As long as people keep paying for ad subscriptions

[00:06:20] Streaming providers will seek more ways to use viewers to generate ad dollars

[00:06:25] With Amazon's increasing ad loads next year

[00:06:28] We can anticipate more streaming services

[00:06:31] To test how much advertising consumers will accept, unquote

[00:06:40] DoorDash wants to deliver your ads

[00:06:42] The food delivery service announcing a new ad platform for restaurants today

[00:06:46] Along with new ad tools for consumer packaged goods brands

[00:06:50] Chipotle and Sweetgarden are among the first to jump on board

[00:06:54] With the new ads manager for enterprise restaurants

[00:06:56] The self-service marketing platform includes features like advanced targeting

[00:07:01] Marketing insights

[00:07:02] And new promos tailored for regional marketing teams

[00:07:05] And franchise owners

[00:07:07] By analyzing customer ordering habits and basket sizes

[00:07:11] Restaurants can fine-tune their campaigns

[00:07:13] Based on when people order and how often

[00:07:16] DoorDash also added off-site advertising options

[00:07:20] And sponsored placements for consumer packaged goods brands

[00:07:23] These new high-visibility spots on storefront and category pages

[00:07:27] Let brands spotlight seasonal items

[00:07:30] Showcase new products

[00:07:32] And boost promotions

[00:07:33] The ad platform also now offers off-site media

[00:07:37] Letting advertisers reach consumers across search engines

[00:07:40] Programmatic displays

[00:07:41] And social media platforms

[00:07:43] With campaigns powered by its first-party data

[00:07:51] Wünschst du dir jemanden, der dich versteht wie kein anderer?

[00:07:54] Jemand, der deine Wünsche wahr werden lässt

[00:07:57] Und mit dir das schönste Abenteuer deines Lebens erleben möchte?

[00:08:01] Die Commerce-Plattform Shopify revolutioniert Millionen von Unternehmen weltweit

[00:08:06] Mit Shopify richtest du im Nu deinen Online-Shop ein

[00:08:09] Ganz ohne Programmier- oder Design-Kenntnisse

[00:08:12] Dank der effizienten Einrichtung und intuitiven Social-Media- und Online-Marketplace-Integration

[00:08:18] Kannst du über Instagram, eBay und Co. werben und verkaufen

[00:08:21] Neue Zielgruppen zu erreichen war noch nie so einfach

[00:08:25] Shopify bietet auf einer einzigen sicheren Plattform alle Tools, um dein Online-Business aufzubauen

[00:08:31] Kostenlos testen und dein Business der Welt präsentieren

[00:08:34] Shopify.de-try besuchen

[00:08:38] Einfach Shopify.de-try eingeben und loslegen

[00:08:42] Made for Germany

[00:08:44] Powered by Shopify

[00:08:46] And some promising news to wrap up the day

[00:08:48] After a year of slow growth, business-to-business digital ad spend is bouncing back

[00:08:53] According to a new e-marketer forecast today, US B2B digital ad spend is set to jump 15%

[00:09:01] year-over-year in 2024, fueled by changes in buyer behavior, programmatic ads, and the benefits

[00:09:08] of AI

[00:09:09] Expect big growth in display, mobile, and video ads

[00:09:12] LinkedIn and Meta will continue to lead the social ad game

[00:09:16] And the retail sector will see growth mainly from Amazon Business

[00:09:25] We had the night of a thousand miseries last night

[00:09:29] Well, the puppy did, which means that when the puppy has a bad night, we have a bad night

[00:09:34] She just wouldn't settle down

[00:09:35] My wife had been out of town for a day and we got her to bed

[00:09:39] We even went to bed a little bit early

[00:09:40] She just kept jumping up and running to the door

[00:09:42] And we took her out a million times

[00:09:44] It turns out she just wanted to run around a little bit more

[00:09:48] E-gads

[00:09:50] When she kept waking us up over and over again every 15 minutes

[00:09:54] So at about 1 or 1.30 in the morning

[00:09:57] I am not sure exactly when

[00:09:58] I took her outside

[00:09:59] In the middle of the night

[00:10:01] And we ran around the block

[00:10:04] It was no fun

[00:10:06] But she was happier for it

[00:10:07] Then she went to bed right away afterwards

[00:10:09] As we all did

[00:10:10] Which was great

[00:10:12] That's it for today

[00:10:13] I'm Todd Maffin

[00:10:14] Thanks for listening

[00:10:14] See you tomorrow

[00:10:16] Wusstest du, dass zehntausende deutsche Unternehmen bereits Shopify nutzen?

[00:10:29] Von innovativen Startups bis hin zu Familienunternehmen mit langer Tradition?

[00:10:33] Die Commerce-Plattform Shopify revolutioniert Millionen von Unternehmen weltweit

[00:10:38] Mit Shopify kannst du Produkte über beliebige Kanäle verkaufen

[00:10:42] Ob persönliches POS-System oder umfassende E-Commerce-Plattform

[00:10:46] Auch Social Media und Marktplätze wie Facebook, Instagram und Ebay werden unterstützt

[00:10:52] Dank der ständig wachsenden Auswahl innovativer Funktionen

[00:10:55] Und des zuverlässigen technischen Supports

[00:10:57] Ist es ganz einfach, dein Business mit Shopify aufzubauen

[00:11:00] Ob Produktpräsentation oder Bestell- und Zahlungsabwicklung

[00:11:04] Shopify bietet alles, was du für die Verwaltung deines Business brauchst

[00:11:08] So kannst du dich ganz auf dein Business konzentrieren

[00:11:11] Shopify kostenlos ausprobieren und dein Business voranbringen

[00:11:14] Shopify.de-try besuchen

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[00:11:20] Made for Germany