Picking Up the Pieces

[00:00:00] It is Thursday, February 15th.

[00:00:03] Today, picking up the pieces.

[00:00:05] What next?

[00:00:06] After yesterday's disastrous day, in the meta ad auction.

[00:00:10] Also Pinterest adds the collaboration tools you wanted, Instagram adds the filter you

[00:00:15] didn't, and which platform is about to add a 30% tax to some of your ads?

[00:00:20] Here's a hint.

[00:00:22] It rhymes with Fedah.

[00:00:24] I'm Todd Maffin.

[00:00:26] That's ahead. that that's increasing to 75% over your daily budget. Right, but it'll catch up eventually so that your overall camp... Oh, I see. Now I get it now. So it's meta saying that this was not actually an overspend. It was just part of our, I don't know what it's called, the ballooning of the daily budgets. It's not an overspend in most of these situations.

[00:01:41] And the other thing I'm seeing that happened seemingly to most people

[00:01:45] is that this was affecting cost gaps.

[00:02:45] shared the direct link that will get you straight to the form to start filling out what's going on. And just start, you know, there is a way to just to get into that chat support and then

[00:02:51] give them the information, give them the screenshot of the outage. Do not assume that chat support

[00:02:56] A, understands that there was an outage, B, even understands that there is a page that

[00:03:01] meta manages that reports these outages, or, you also write a fantastic newsletter. Tell us about Have a Clues. I vary infrequently, right? So if you hate newsletters and you just want to, that's my new selling point, I think, is like, hey, I'm not going to bombard you. I really don't care. Last one, what are my recent ones? It's about like cost caps versus lowest cost and all the pros and cons and nuances of each of them.

[00:04:22] The next one that I'm going to send out hopefully soon

[00:04:24] is about agency fee structures. So it's just bad news all around for them. Still, Metafound this slightly convoluted rationale to use, quote, to support the millions of businesses that use boosted posts on Facebook and Instagram. Advertisers can now go to Instagram.com and Facebook.com on mobile and desktop to boost content and avoid a 30% Apple service charge, unquote.

[00:05:43] This isn't new, of course. This is the from the Instagram or Facebook iOS apps without incurring fees. This new payment process and subsequent Apple service charge

[00:07:03] is starting in the US notes. The new year is all about new beginnings and fresh starts. Make this the year.

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[00:08:25] and Darya algae body butter.

[00:08:27] Rich but never greasy. spend less time on meal planning and shopping. I do all the cooking for our family and, honestly, after a week of work, all I want to do is chill. If you're in the same boat, you may want to look into factor. Factor is ready to eat meal delivery, takes the stress out of meal planning, and sets you up for success in the new year. Skip the grocery stores, prep work, and cooking fatigue.

[00:09:41] Instead, get chef crafted, dietitian approved to check up on your positions. Instagram has a new DM filter letting you see only messages from accounts your brand follows on the app. This is in-app only. It is not part of any API, so this functionality is likely not part of any third-party engagement my night ahead. Hey, if you're trying to reach marketing decision-makers, consider an ad on this podcast or in our newsletter, some ad slots are currently just $7. Tap the link at the top of the show notes or go to todayindigital.com slash ads.

[00:12:23] I'm Todd Maffin, thanks for listening.

[00:12:25] See you tomorrow.