The Day the Music Died

[00:00:00] It is Wednesday, January 31st.

[00:00:04] Today, biting the hand that feeds it.

[00:00:06] Why is one of the music industry's biggest players pulling out of TikTok?

[00:00:11] Also, Google had a great quarter, so what's with the share price drop today?

[00:00:15] The shocking number of brands without any marketing plan at all, and the social media

[00:00:20] team at Sesame Street scores big.

[00:00:23] I'm Todd Maffen.

[00:00:25] That's ahead on a very busy day today in digital marketing. music group has put their own greed above the interests of their artists and songwriters. Despite Universal's false narrative and rhetoric, the fact is they have chosen to walk away from the powerful support of a platform with well over a billion users that serves as a free promotional and discovery vehicle for their searches. So something like warm clothes for winter will yield a more accurate selection of thermal wear. For merchants looking to showcase product variations, it now supports up to 2,000 different variants. And, I suspect of more interest to advanced

[00:03:02] marketers, the launch of Headless Store expected. And it was also a little bit uneventful. For context, I went into to create a new performance max campaign and used the generative AI capabilities

[00:04:22] to create headlines, create know, for beginners to Google ads, especially, which is most people who use Google ads, you often forget, I think this will be a really helpful tool. So when you use these automatically generated assets, whether it's a headline, whether it's body copy or an image or so on, and you run it, like let's say you run it as a variation

[00:05:40] on your ad, do you get to see metrics on, you know, which image is performing better?

[00:05:46] And what the click-through rate on this headline is? brand and realistic looking and usable. How did you find that that compared to using another tool like you mentioned, Chet GPT, or Dally, to create these ad assets? The workflow is definitely much easier because I didn't have to do much prompt engineering in Google Ads. What happened when I clicked the generate button is it would say, you know, describe your business to us.

[00:07:00] But then it had a suggested, pre-populated what you could put there that it had already

[00:07:04] pulled from the website.

[00:07:06] So it was just button click, which you can sign up to for free by tapping

[00:08:20] the link in the show notes or going significant rise in ad revenue, jumping 15.5% to $9.2 billion in last year's Q4. Subscriptions are another key focus with a remarkable fivefold increase since 2019,

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[00:15:01] did the previous year. to others share their big feelings, but my worm slimy is, you should talk with him if you ever need to chat. And it kind of took off in the most wholesome way possible, sparking a conversation about the need for accessible mental health resources. After receiving more than 9,000 responses, Elmo followed up with a tweet emphasizing the importance of asking friends how they're doing.

[00:16:21] It brought some comfort, apparently, to some people, one user responding, somehow this

[00:16:25] actually legit makes me feel better. platform, trends are coming to threads and Adobe takes its toys and goes home. I'm Todd Maffen, thanks for listening. See you tomorrow.