The Google Ads Micro-Management We Want

[00:00:00] It is Thursday, February 29th.

[00:00:03] Today, Google caves under industry pressure and lets marketers more finely control their

[00:00:09] ad campaigns.

[00:00:11] Money is flowing back into ad tech, TikTok pulls even more music off their app, and marketers

[00:00:16] worry that AI is taking their jobs.

[00:00:21] I'm Todd Mathin.

[00:00:22] That's ahead today in digital marketing. there might be some ads there. So that would be search partner placements, and that search is powered by Google. You can think of it like AdSense is how you can run display ads on your website to monetize. So this is like AdSense for search ads. Right, so we see these on other websites, and I guess they're kind of like a, they've got a back door to Google, it sort of acts as like a white-labeled search engine

[00:01:42] for that website.

[00:01:43] Exactly, rather than having your own search algorithms

[00:01:47] or using whatever your website platform comes with, report for where those search partner ads are showing. So you'll see exactly which websites you're potentially showing search ads on. And that is brand new across Google's products. That is very interesting. Why do you think they made that change? The change came from industry pressure. There's this firm

[00:03:00] analytics that kept releasing these

[00:03:01] very negative reports about Google.

[00:03:03] And while I agree with Google's

[00:03:05] stance that a lot of these reports

[00:03:06] are misleading and not terribly

[00:03:07] accurate, people cetera. It's just impression level reporting. So you'll know how many impressions you served on display, on video and now on search as well, on various websites, apps and channels. So you don't know how different ones performs. You can imagine how certain advertisers would drive themselves crazy trying to over optimize that,

[00:04:21] but you can at least know, are you showing ads there?

[00:04:23] And so if you're an advertiser who's concerned

[00:04:26] about showing ads in Google ads, you go to tools. It's a section they recently renamed. It's called content suitability. And then if you scroll down to the advanced settings and open hidden menu, there's a place for placement exclusion. So you can exclude certain websites, certain apps and certain YouTube channels at the account

[00:05:43] level.

[00:05:44] And as of a couple days from now,. That would be my language, not Google's language. So there are other more scalable ways to address this. But if you're working with, you know, a marquee brand client who is really, really concerned that they may have that stray ad showing somewhere they don't want it to,

[00:07:00] then either you're lucky to have this functionality now,

[00:07:04] or I'm sorry, you have this functionality now

[00:07:06] that you can actually up to for free by tapping the link in the show notes or going to todayindigital.com. After a quiet couple of years, the ad tech sector is buzzing again with early-stage investments and the promise of big mergers and acquisitions later in the year.

[00:08:23] While it's too soon to call it had a great rundown on car prices.

[00:09:40] Not just the numbers, but why car prices moved, how weather affects that market.

[00:09:44] It was super interesting. and clusters information automatically was a game changer. Find simplicity in your most complex projects with Miro. Your first three Miro boards are free when you sign up today at Miro.com slash podcast. That's three free boards at Miro.com slash podcast.

[00:11:01] TikTok is hitting a sour note

[00:11:02] as it starts to remove even more songs from its platform.

[00:11:06] The move is part of an ongoing feud with the Universal Music Group As TikTok users feel the pinch, YouTube is making its move, wooing short-form video creators with a new feature that lets them remix music videos, including those from UMG's catalog. As we reported earlier on TikTok's plans to make any post shoppable using its ability

[00:12:21] to identify products in a video and linking to a product page, it appears this is now

[00:12:25] rolling out, quoting social media today. with Western consumers. A staggering 87% of marketers are worried about losing their jobs to technology, according to a fresh report from Gartner. The concern is not without merit, as a quarter of marketing leaders are eyeing staff cuts this year due to the rise of generative AI.

[00:13:43] The report also highlights a heavy MarTech load, Brazil, Canada, Finland, Hong Kong, Ireland, the Netherlands, New Zealand, Spain, Taiwan, Thailand and Turkey should have access to it. Quoting social media today, Originally announced that it's a made-on showcase event in September last year, YouTube Create is a free video editing tool which provides access to a range of functions that make

[00:15:00] it easier to make more complex video clips, including audio cleanup which removes background kids version which was like half the price of the adult version and when we were buying it this the clerk even said are you sure you want this this is the kids version and i i looked at the you know the tube and it's like it was at 50 spf like the adult version was and it was half the price why wouldn't i well let me tell you they're the reason it turns out the kids version doesn't really like

[00:16:23] blend into the skin as well it doesn't absorb into the skill maybe it has more zinc or something