Track to the Future

[00:00:00] It is Thursday, February 1st.

[00:00:03] Today, new tracking options on meta platforms and LinkedIn will threads rescue trending

[00:00:08] topics, Adobe gives up on its web design tool, and we tested Google's new AI image gen technology

[00:00:17] and walked away unimpressed.

[00:00:20] I'm Todd Maffet.

[00:00:21] That's ahead today in digital marketing. Meta is introducing a new attribution setting, Engaged View, that lets marketers measure conversions that occur within one day of a video ad play. You can use Engaged View, along with other attribution settings to better analyze your performance. Here are the specifics from Meta. Quote, Engaged View can be counted in ads measurement reporting

[00:01:40] when someone plays your video ads

[00:01:42] for a minimum of 10 seconds,

[00:01:44] or watches 97% of the video length site actions option. This uses LinkedIn's insight tag on your website and makes it easier to track multiple responses on your site. You pick the actions you care most about and then you can use them as audiences if you want. Quoting from LinkedIn, it empowers B2B marketers using LinkedIn's insight tag to capture and measure website actions without the need for additional

[00:03:00] tracking codes on their website. This is pretty simple to members, it could help you build anticipation for things like product launches or live events. Threads, made as a template filling the void left by Twitter, is gearing up to add a trending section which would highlight real-time news and discussions.

[00:04:22] Threads has been criticized in the front page only showed two trends. First was an ad and the second for a reason that we could not figure out the nation of Antigua. Part of the problem there is that X Personalizes the trends to what it thinks you'd like which is exactly the opposite of what a trending section should do.

[00:05:41] It should show you what's actually going viral even if you don't have an interest in it.

[00:06:41] to new buyers. Indeed, we couldn't find any reference to the software on Adobe's All Products page

[00:06:46] today.

[00:06:47] To be fair, even before trying to buy Figma, Adobe was not focusing much on XD.

[00:06:52] It didn't make a lot of money for Adobe, only about $16 million a year, and not many

[00:06:56] people on the Adobe team worked on it.

[00:06:59] Now with Adobe stepping back, Figma has a of tools. One for whiteboarding, another for collaboration, another for brainstorming, but these often

[00:08:24] live in silos, making it hard to manage.

[00:08:27] That's where Miro comes in. And now Google has imagined too. If that all sounds like gobble-gook, we are talking about generative AI that can make images from a text prompt. We've actually been using it for nearly all our podcast image episodes for the last couple of months. If you use Apple podcasts, you will see them. Today, Google announced its rolling its image gen tech into its main chatbot,

[00:09:40] which is called Bard.

[00:09:42] Bard is also finally getting out of the US.

[00:09:44] It's now available in 230 countries.

[00:09:46] But it's the image generation

[00:09:47] that everyone was checking out today. to be behind the mime and on stage with him, open AI showed what you expected a big theater full of people. That said, if you want to try it out, Google's new image generation is inside Bard now, just ask it to create an image. And finally, one clever inventor has made a new type of

[00:11:02] clock and trying to get it crowdfunded on Kickstarter. Itason. Wonder what that means. And yes, the word does not exist. The clock just made that up too. What a world we live in now. One o'clock. Nothing's still asleep. Two o'clock. Or barely made it to my feet.

[00:12:21] Don't forget about our digital marketing helpline.

[00:12:23] It is ready to handle your problem to the you can't figure out how to get your Google analytics connected or your CPCs or spiking or