What’s “Next” for Google Merchant Center

[00:00:00] It is Wednesday, February 14th.

[00:00:03] Today, Google is removing Merchant Center and replacing it with a new simplified version.

[00:00:09] What it means for your marketing campaigns.

[00:00:12] Also, European influencers walk a dangerous line.

[00:00:16] The mystery of the spacing button in Google Ads is solved and the chaos a single zero

[00:00:23] can make.

[00:00:24] I'm Todd Maffin.

[00:00:25] That's ahead today, digital marketing. of them, etc. And then it can share that information with other Google products like Google Ads. So Google Ads is the advertising platform. And in order to run shopping ads or dynamic marketing, you would need to connect Google Ads to Google Merchant Center. And Google Merchant Center is in turn connected to your website. Gotcha. Okay. So it's essentially your product catalog

[00:01:42] that has pipes out the back that can see in Google Merchant Center now, let's say that you carry products from other brands. I know you're a clothing store and you stock

[00:03:00] like 100 different brands.

[00:03:02] It'll tell you if there are popular products

[00:03:04] that people are searching for on Google

[00:03:06] from one of the, you know, your shipping times, how they compare to your industry, your shipping prices, your return policies, but also things like how you're browsing experience compares to others in your industry, looking at like the resolution of your images and how many images you have per product.

[00:04:22] So we're really trying to help you create a better user

[00:04:25] experience so that you can make more sales,

[00:04:27] which again is pretty simpler and more intuitive.

[00:05:43] So at least in this instance, the simpl hand, Google is bringing more insights about your feed into Google Ads itself. That's another relatively new feature where in Google Ads, without having to go to Google Merchant Center, you can see if there's some issues with your feed that are affecting performance. And then at the same time, they're making Google Merchant Center more accessible, more user-friendly,

[00:07:01] adding more insights.

[00:07:02] Really seems like trying to make it a destination for marketers

[00:07:05] in a way that it wasn't before.

[00:07:07] Right.

[00:07:07] I assume you'll're talking about running campaigns on Google's platform, for instance, the site will know that's the topic. So it wasn't a huge surprise when Meta made big changes to posts of 576 influencers on popular social media platforms. The study found that while almost all of them were sharing commercial content, only one in five disclosed that their content was actually advertising.

[00:09:40] Quoting ad week.

[00:09:41] This has caught the attention of European regulators, particularly in Belgium, where

[00:09:45] there's a strong push for stricter oversight. users, but not all users, just the ones who are paying the enterprise tier rates. It can now provide a summary of a conversation you may have missed or give you a recap of what's been happening in channels. You can also receive summaries of unread messages or messages from a specific time period. The AI tool can answer questions about projects or workspace policies mentioned

[00:11:00] in Slack.

[00:11:01] It can also integrate with other apps like Notion and Box to provide

[00:11:05] additional information.

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[00:13:44] Instagram is working on letting brands and creators It's a bird. No, sorry. It's a bug. Meta says they're aware of it when they're trying to fix it. And if it really really pisses you off, you can go to settings and privacy, then settings, then media, and look for the in-app sounds section. There's a place there to toggle them all off. As bugs go, this one's pretty basic. Not like the one last year that sent friend requests to profiles that users just looked at,

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