Why Are Marketers Being Constantly Logged Out of Facebook?

[00:00:00] It is Friday, March 1st.

[00:00:03] Today, does Meta keep logging you out of your account?

[00:00:06] You're not alone.

[00:00:07] Also, WordPress might already be selling your brand's content, the two TikTok trends you

[00:00:12] might want to consider stealing, social media engagement continues to decline, and Google

[00:00:18] finds itself in hot maple flavored water.

[00:00:22] I'm Todd Maffin.

[00:00:24] That's ahead today in which they say you can opt out if you want, and if you've set your

[00:01:40] site to not be crawled by search engines,, unless people opt out. Again, this does not seem to apply if your brand hosts its own WordPress site on another hosting platform. At least, not yet.

[00:03:04] Every Friday we check in with our Chrome extensions that you're using. And for some folks, uninstalling extensions has been helpful. For some people, trying a different browser like the Brave browser has been helpful. But it it still persists in a lot of cases for folks. And even when sending to Meta, they're aware of it, but they don't seem to have a widespread fix as of yet.

[00:05:21] good way to deal with it as of now. So I wish I had better news, but I want you to know that if you, if this is happening

[00:05:25] to you, go ahead and continue to try to push it with meta support, get a case ID and follow

[00:05:29] up on it basically as much and as often as you can.

[00:05:34] That's really what I recommend.

[00:05:36] Like keep hitting them up every day, every hour, whatever it takes.

[00:05:43] Because it's a meta employee who seems to be more helpful on these things so you can certainly always tweet at him to see but he's really the only one that seems to be listening to a lot of these

[00:07:02] issues there's no other good solution unfortunately to make those things you know, stability coming within cost caps and bid capping. I think, you know, if you haven't done it, you set that cap at a cost cap or a bid cap at, you know, generally 20% above, 30% above what your target CPA might be. And the issue that you'll deal with is that there'll be swings in spend. So some days it'll spend your total budget.

[00:08:21] Some days it won't spend hardly any of your budget,

[00:08:23] but you're saying find me, you know, with a bid cap,

[00:08:26] you're saying find bring your results down that way. So just kind of a note, if you haven't given it a shot, it's probably worth it if you're a direct response advertiser at this point. Definitely. Good advice. Andrew, thank you. See you next week. Thank you. Andrew Foxwell is our Meta Ads correspondent. You can learn more about Andrew's digital ads training at b.link.com or his Slack community

[00:09:42] of senior Meta ad buyers at b.link.com.

[00:09:46] Both of those are affiliate links.

[00:09:47] You can find those links at the bottom of our show notes. health and beauty and influencers, the best industry for engagement is sports teams, but even those didn't get a third of 1% of engagement. Quoting social media today, quote, that likely points to reach being a better metric to measure, as most people simply don't ever engage in social apps. Does that mean social media is less effective

[00:11:02] as a marketing tool than has been presented? Well, brand awareness and subsequent indirect last year as well. And finally, TikTok, which has some good numbers, at least relative to their competitors. Median engagement rate per video was more than 2.4%, with the higher education sector again outperforming at 9.2% engagement. TikTok's average engagement rate last year was 5.69%, that is a drop of more than half

[00:12:22] on average over the course of a year.

[00:12:24] We have a link to RivalIQ's full report in today's email newsletter, which you can sign and clusters information automatically was a game changer. Find simplicity in your most complex projects with Miro. Your first three Miro boards are free when you sign up today at Miro.com slash podcast. That's three free boards at M-I-R-O dot com slash podcast.

[00:13:41] Every year one thing is always predictable. Postage costs go up. He's also promised a content moderation council that never formed, manual verification of authentic identity when you bought a blue checkmark that never happened, not to mention telling Twitter staff he wasn't planning big layoffs then firing 75% of the company. But let's assume for a moment this promise is real, that you would be able to pin one post every 48 hours

[00:15:00] and every follower who reviews their feed in that time you can bet that some users are going to complain when their post reach doesn't

[00:16:20] match their follower count, and on balance, when you factor in all these elements, I don't

[00:16:25] really understand why X is doing this at all. The USXM also experienced a boost in its podcasting revenue with a notable 22% increase in the same period. But the sector faced big challenges like the impact of Apple's iOS 17 update, which changed the way its podcast app downloads episodes. Despite these hurdles, most podcast companies say they remain positive about the future

[00:17:41] with iCart Media and Acast projecting continued revenue growth. inexpensive but whatever. Google for its part defends its ad business claiming it supports millions of websites to thrive. As this investigation unfolds in Canada Google also braces for a major lawsuit in the US set for September accused of monopolizing digital ad technologies.

[00:19:02] TikTok has released a new Trends Digest series to help brands learn what's going knew they were gay all along or were an introvert since childhood and so on. Then there's the of course trend which sounds a bit like this. We're co-parents of course I still pay for her nails. We're co-parents of course I still bring up the past of him cheating on me. We're co-parents of course I still get jealous. We're co-parents of course people assume we're together when we're out in public. We're co-parents of course I'm convinced we're getting it back together eventually.

[00:20:21] They're not all that depressing.

[00:20:22] I actually find these a little bit irritating with the repetition but whatever.